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brand-guidelines

Document & Processing

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

How Skills Work

Skills are markdown files that extend Claude's knowledge. Place them in ~/.claude/skills/ to make them available. Claude reads relevant skills automatically based on context.

Installation

Step 1: Create the skill directory

mkdir -p ~/.claude/skills/brand-guidelines

Step 2: Save SKILL.md to

~/.claude/skills/brand-guidelines/SKILL.md

Skill Instructions


# Anthropic Brand Styling


Overview


To access Anthropic's official brand identity and style resources, use this skill.


**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design


Brand Guidelines


Colors


**Main Colors:**


  • Dark: `#141413` - Primary text and dark backgrounds
  • Light: `#faf9f5` - Light backgrounds and text on dark
  • Mid Gray: `#b0aea5` - Secondary elements
  • Light Gray: `#e8e6dc` - Subtle backgrounds

    • **Accent Colors:**


  • Orange: `#d97757` - Primary accent
  • Blue: `#6a9bcc` - Secondary accent
  • Green: `#788c5d` - Tertiary accent

    • Typography


  • **Headings**: Poppins (with Arial fallback)
  • **Body Text**: Lora (with Georgia fallback)
  • **Note**: Fonts should be pre-installed in your environment for best results

    • Features


    Smart Font Application


  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

    • Text Styling


  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

    • Shape and Accent Colors


  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

    • Technical Details


    Font Management


  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

    • Color Application


  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems